51. PR Success Story: Sky News, Award Wins, Book Launches & Building Credibility Through Collaboration with Dani Seatter

January 6
33 mins

Episode Description

PR expert Pippa Goulden chats to award-winning children's author and Eco-Able founder Dani Seatter about how she's used DIY PR to transform her business  landing features on Sky News, winning multiple awards and creating impactful campaigns that are changing lives.

What You'll Learn:

  • How Dani landed a Sky News interview through strategic timing and persistence
  • Why collaboration is the secret weapon for small business PR
  • The truth about awards: How to choose the right ones and why the application process is valuable even if you don't win
  • Book launch PR strategy: Why you need to start building your profile months (not weeks) before publication
  • The power of "dancing on other people's dance floors" through charity partnerships and expert collaborations
  • How to create newsworthy campaigns around awareness weeks and national curriculum changes
  • Why small PR wins matter just as much as the big ones and how they build momentum over time

Find Dani at

https://eco-able.co.uk/

https://www.instagram.com/eco_able

https://www.linkedin.com/in/danielle-seatter-ec0/

https://eco-able.co.uk/eco-childrens-books/bereavement-book-campaign/

And once you've had a listen you can: 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

Find out more at www.theprset.com 

Book a discovery call with me to chat more here or email me pippa@theprset.com

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