In this episode, we invited four experts on to discuss how to use AI and take it to the next level in PR - that means in generating results, not just streamlining work.

The panel included the following guests:

Participants:

• Elena Davidson, CEO Liberty Communications
• Emily Fang, VP Greenough Communications
• Katie Passarello, Director, The Pitch Club; Cofounder, Pitchwell
• Milos Eric, Co-founder, GM at OysterLink

They brought a range of experiences, everyone was eager to share and compare notes; there was great chemistry - we agreed more often than not. Here are some of the topics we explored:

• The importance of the human touch vs. overreliance on AI
• The tension between avoiding AI for wanton content generation and using it to improve pitches and results.
• Katie, Milos and Emily shared proprietary tech their firms have developed; with Pitchwell, Katie and her team have launched a commercial offering that uses AI to boost results with podcasts and other media.
• Favored GenAI and agentic platforms
• Ways to improve targeting and "road test" messages
• Sought answers to questions like: can AI help you guess what a journalist will respond to; and what PR content helps boost "share of model"?
• Several shared quantifiable results they achieved

Thanks, all, for joining and sharing your insight!