Some may take a dim view of hype and publicity stunts. But both can be used in good ways to break out of the boxes of email pitches and press releases.

Joining host Bob Geller is Michael F. Schein, author of The Hype Handbook, and Joseph Dans, host of the Creativity and Tech in Business and Life radio show, on WTBQ AM and FM in the greater NY area.

We discussed the use of these things and big ideas to advance PR goals. It was a wide ranging conversation covering these points and others:

• Hype history - Edward Bernays, PR inventor and hype artist
• The cornerstones of ethical hype
• Shake up your program with creativity and big ideas
• Examples of successful stunts

Thanks, Michael and Joe, for joining the podcast and sharing your insight. You can find them at these Web addresses:

https://michaelfschein.com/

https://wtbq.com/wednesday/