Episode Description
Explore how transparency and accountability can transform PPC campaigns and client relationships. Simran Harichand shares lessons from her experiences, including a major underspend mistake that ultimately strengthened client trust.
Main Topics:
- Accountability and transparency in PPC
- Rebuilding client trust after budget overspend
- Foundational best practices in PPC
- Ethical and effective use of AI tools
- Communication and relationship building in advertising
Chapters:
00:00 Welcome, introductions, and Simran's journey from Pakistan to UK paid media
04:17 A €30,000 underspend on a major B2B SaaS account
06:17 How a Target CPA change quietly tanked spend
08:42 Owning the mistake and facing the client
10:11 Rebuilding trust after a costly PPC error
12:30 Why underspending can create serious business problems
16:48 Breaking into PPC, internships, and hiring junior talent
20:27 Why brilliant basics matter more than shiny tactics
25:03 Advice for marketers who discover a major mistake
26:27 Building client relationships before things go wrong
28:46 The worst GA4 and conversion tracking mistakes in account audits
33:20 AI Max, Performance Max, and testing new Google features
37:54 Where marketers are getting AI wrong
41:41 "Nobody Told Me This Was a Career"
42:53 Closing thoughts and where to find Simran
PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
Thanks to our sponsor Adsquire, a small team of passionate and focused legal marketers that do what it takes to get law firms spectacular results! With the landscape always changing they stay on top of the trends and are first to find and use new strategies to accomplish this for our clients - for example they are the FIRST to serve a lawyer ad on ChatGPT.
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