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Episode Description
We track Edison Research’s sale to SSRS, Spotify’s TV distribution push, and whether video truly grows podcast audiences. We debate Oxford Road’s new ad-performance ranker, membership models that creators can own, and the messy state of podcast standards.
• SSRS acquires Edison Research and keeps the team
• Edison’s people-based ranker shows stable top shows and fast risers
• Spotify expands via Samsung TV Plus and Netflix distribution
• Netflix’s background audio and auto limitations challenge podcast UX
• BBC data on modest incremental reach from video
• Oxford Road’s ORBIT ranks shows by ad effectiveness
• Ads vs attribution debate and what “works” really means
• Supporting Cast enables owned subscriptions and ad-free feeds
• Standards frustration: PSP process, adoption gaps, taxonomy needs
• OpenStreetMap-powered location tag enables richer discovery
• AWS outage highlights platform dependence and resilience
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