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We chat with Andy Maxwell from EarMax Media about the new podcast-first ad agency, and Giles Gear from Cheerful Earful about the funniest podcast festival in the world.

Also: we challenge the idea that creators are being “ripped off” and dig into what actually drives revenue in podcasting: sales, relevance, and trust. We also pull apart the AMP Accords, Apple’s confusing analytics, and the rising costs and trade-offs of video podcasting.
• creator monetisation realities versus entitlement narratives
• whether apps “owe” creators for RSS consumption
• why listeners pay to remove ads and what that says about relevance
• AMP Accords goals and the practical limits of cross-platform data sharing
• Apple Podcasts analytics inconsistencies and why they erode trust
• the “video threshold” and when video pays for itself
• short-form video as a discovery strategy without full show video
• RSS.chat as a possible foundation for cross app comments
• micro.blog, POSSE syndication, and momentum for alternate enclosure
• specialist podcast media buying with Earmax and what brands actually want
• concerns about misinformation when fact checks stay on-screen only

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