New podcast features from Spotify

May 22
7 mins

Episode Description

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  • Spotify announced a set of new podcast features.
    • "Users can ask Spotify questions about the podcast they’re listening or watching, and get answers in real time." - this feature is available in the US, Sweden and Ireland for Premium users.
    • Dynamic Creator Sponsorships are now available for creators in the Spotify Partner Program. The feature allows sponsorships to be dynamically scheduled.
    • Memberships (which "will launch for select creators soon") appears to be an equivalent to Supporting Cast, Patreon or Apple Podcasts Premium Subscriptions. Pricing and details weren't given.
    • Personal Podcasts are coming next month to Premium users in the US. It's a tool that lets listeners generate and schedule short, private audio episodes tailored to their interests and their listening habits. Examples given are "Help me understand economics in five minutes", or "Share my daily city updates". After a free set of credits per month, listeners will have the option to purchase more.
  • Spotify also highlighted how its rebuilt ad platform is driving growth (major changes for podcasting go live in July); announced a paid tool to let you remix songs, including by using AI; and Spotify Studio, a desktop app that unlocks more possibilities using AI.
  • Audible has announced an integration with Apple Podcasts. Members can now listen to their favourite shows from Audible on Apple Podcasts, by connecting their account. The integration is also used by companies like The New York Times and Apple Music. One show being promoted in this way is Leon Neyfakh's new show, OnlyFantasy.

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