Have you ever noticed that a podcast you follow hasn't put out an episode in months, only to find they're still actively publishing on YouTube?

In this episode, Colin’s away, so I’m joined by Jacob to unpack a shift we’re seeing more and more. Creators recording for YouTube and letting the audio feed fall away. Sometimes intentionally. Sometimes just because it feels easier.

We talk about why this is not really an audio versus video debate. It’s a distribution debate. When you remove open RSS and rely on a single platform, you change how people can consume your show. You also risk cutting off your most loyal listeners, the ones who want to listen while walking, driving, or working, not sit and watch.

From there, we dig into Apple’s latest move to support video more seriously inside Apple Podcasts. Instead of clunky separate feeds, Apple is rolling out HLS video streaming via hosting providers. We explore what that could mean for open podcasting, how it compares to Spotify’s walled garden approach, and whether pricing could become the real barrier for indie creators.

We also talk about pull-based content systems for curating your podcast or newsletter.

If information is infinite in 2026, curation becomes valuable. I share an idea for building a pull-based workflow that gathers relevant updates automatically, so you can filter and add your own perspective rather than spending hours manually searching. Jacob walks through practical ways to prototype this using AI projects and automation tools, without needing to code.

The episode of Podcraft is sponsored by Beamly, and is brought to you by Alitu and The Podcast Host