Benchmarks for Business Podcasts: The 2025 State of Podcasting in Professional Services

Jan 29, 2025
22 mins

Episode Description

How does your business podcast compare with others in your industry?

In this monologue episode, John Tyreman breaks down findings from research on a sample of 287 business podcasts in accounting, financial services, architecture, engineering, construction, legal, government contracting, technology, and consulting industries.

Listen to this episode and you’ll learn:

• How active business podcasts make up a tiny fraction of active shows
• A show structure that doubles promotion and reduces production cost
• The point at which most podcasts go inactive
• How frequently shows publish episodes in each industry segment

Connect with me on LinkedIn: https://www.linkedin.com/in/johntyreman/

References:

PodMatch Industry Report: https://podmatch.com/report
Backlinko report: https://backlinko.com/podcast-stats

This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com

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