Todd Cochrane debunks the myth that Podcasting 2.0 tools are “niche.” He explains how chapter markers, searchable transcripts, live‑item tags, and alternate enclosures make shows more accessible, discoverable, and interactive—no coding required. By simply toggling options in Blubrry’s PowerPress or Publisher, creators can let listeners skip to key segments, search text, join live recordings, and choose audio or video formats, dramatically enhancing engagement and reach.