📊 Why IAB-Certified Stats Matter — and How Blubrry Makes It Easy

Today’s Hosts: Mike Dell and Dave Clements

When it comes to podcast monetization, your download numbers aren’t just bragging rights—they’re how you prove your value to advertisers, networks, and sponsors. But here’s the thing: not all stats are created equal.

To be taken seriously, you need IAB-certified podcast statistics—and here’s why they matter, especially if you’re trying to grow or monetize your show.

1. They’re the Industry Standard for a Reason

The Interactive Advertising Bureau (IAB) created strict, transparent guidelines for how podcast downloads should be measured.

With IAB-certified stats, you get:

• A clear picture of real, human listeners
  
• Numbers filtered for bots, auto-refreshes, and duplicate requests
  
• Confidence that your data will stand up under scrutiny

This is the standard advertisers, agencies, and platforms trust and expect when deciding whether to spend money with your podcast.

2. Blubrry Helped Set the Standard

Blubrry has been tracking podcast statistics since 2005—we’ve been doing this longer than almost anyone in the space.

And we weren’t just early—we were foundational.

• We played a major role in helping create the IAB guidelines that podcasters and platforms use today.
  
• Our system undergoes regular third-party audits to maintain IAB Tech Lab certification.

So when you use Blubrry stats, you’re not just using certified tools—you’re using tools built by a company that helped define what certification looks like.

3. IAB-Certified Data Helps You Monetize

If you want to work with sponsors, join a network, or use programmatic ad platforms like SoundStack, your podcast needs data they can trust. IAB-certified stats help you:

• Prove your true audience size
  
• Qualify for ad networks and monetization tools
  
• Build sponsor relationships with credible, standardized numbers

This data is essential when you’re pitching your show or negotiating CPM rates. Without certified stats, you’re at a disadvantage from the start.

4. Blubrry Offers Stats for Everyone

You don’t have to break the bank to get professional-grade analytics:

• Free Basic Stats are available to any podcaster—Blubrry host or not
  
• Standard Stats are available for just $5/month and offer deeper insights
  
• Every Blubrry hosting plan includes IAB-certified stats at no additional cost

Whether you’re just getting started or ready to grow your revenue, Blubrry gives you access to the tools you need to move forward with confidence.

🧠 Bottom Line:

If you’re serious about podcasting—especially monetizing—you need stats that advertisers and networks will trust.

IAB certification isn’t just a checkbox—it’s the difference between a maybe and a yes when it comes to sponsorship.

With Blubrry, you’re backed by nearly two decades of expertise, a platform that helped shape the standards, and tools built to support you at any stage of your podcasting journey.

For the best support, please use our Blubrry ticket system so our full team can help. Join the Blubrry Podcasting Facebook Group for general podcasting discussion.

Share your feedback at surveys.blubrry.com/podcastinsider.

Blubrry hosting customers can schedule a one-on-one tech checkup with Mike (mike@blubrry.com)