Eating healthier shouldn’t feel confusing, overwhelming, or impossible to sustain—and if it ever has, you’re not the problem. In this 30-minute REAL30™ webinar, Rip Esselstyn and Laurie Kortowich introduce a simple, science-backed framework designed to help you eat more real, whole plants and stay consistent without turning your life upside down.

The REAL30 is built on three approachable pillars:

• 30 days of simple daily action (progress over perfection)
• 30 minutes of movement per day (any movement counts)
• 30 different plants per week (we count plants, not calories)

You’ll learn why plant diversity matters—especially for gut health, energy, metabolism, inflammation, and immune function—and how the “30 plants per week” concept is rooted in research from the American Gut Project. The conversation breaks down what real food actually means, why ultra-processed foods make consistency harder, and how whole plants work with your body’s natural systems (including appetite regulation and gut health).

Rip shares powerful real-world stories from the firehouse and lessons learned from his father, Dr. Caldwell Esselstyn, while Laurie brings in insights from the PLANTSTRONG community—showing how quickly people begin to feel better when they focus on adding more of the good stuff instead of restricting.

You’ll also walk away with:

• Simple “bowl-building” meal patterns that work for busy lives
• Practical examples of how to hit 30+ plants in a day without stress
• Tools to make consistency easier, including free trackers, a plant checklist, and optional meal-planning support

This isn’t a diet, a cleanse, or a rigid set of rules. It’s a return to real food—built on abundance, simplicity, and momentum.

👉 Join the REAL30 for free:

Download the tracker and plant checklist at plantstrong.com

or Text REAL30 to (833) 541-0194

One plate at a time.

One plant at a time.

One day at a time.

Eat strong. Live real.

Watch the Webinar on YouTube