Keep calm and carry on: the backstory

Oct 16, 2025
15 mins

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Episode Description

Today's story: A British wartime propaganda poster created in 1939 featured the slogan, ‘Keep calm and carry on.’ The poster was never used and the slogan had been forgotten, until it was rediscovered in 2000. In a brand-new age, the slogan took on new meaning, and started to appear on posters, mugs, t-shirts, and countless online memes.

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