Have you ever been “349ed”? Have you heard of this Filipino slang before? Its origin story was due to a marketing blunder—one that would be the deadliest in history.  

Pepsi launched “Number Fever” in 1992, a lottery game that a lot of Filipinos hoped to win because it was a chance to become a millionaire. 

The correct 3-digit number combination on their Pepsi bottle cap would be the financial miracle to their woes. 

However, Pepsi mistakenly printed 800,000 winning caps, leading to lawsuits, riots, and deaths. 

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Enjoy a good game of BingoPlus! — the first online poker casino in the Philippines. Licensed by Pagcor. Get it at Google Play and App Store, or visit www.bingoplus.com. Gaming is for 21-year-olds and above only. Gambling can be addictive know when to stop.

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