Episode Description
Luke Thorburg is the co-founder and operator behind Street Talk, the street-interview ad agency working with brands like Athletic Greens, Dollar Shave Club and Birkenstock, running a team of around 100 people and shipping roughly 1,500 videos a month. In this episode he breaks down how he took the agency from organic-only to running successful paid acquisition, the exact ad testing budgets and funnel gating he uses, how he runs client health and creative briefing through Claude and Slack, and why he thinks hiring better people beats writing better checklists.
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Luke Thorburg
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Timestamps
00:00 Introducing Luke Thorburg
02:00 Scaling an agency beyond purely organic
10:04 Converting ads to calls with a high ticket product
17:39 Pricing your services as a new agency
20:29 Leaning into authenticity with ads
26:03 AI tools to manage client communication
35:40 Building procedures that work
39:49 The creative process behind an ad agency
44:02 Ensuring a high quality product
54:32 The content diet of a winning founder