Episode Description
This week on Personal IPO we're joined by Shamus Madan. He has built a $1.5M business using LinkedIn as his main growth channel. He helps founders turn LinkedIn into consistent pipeline and revenue. In this episode, he explains how founders should actually be using, how to write the perfect hook, and what most people get wrong.
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Shamus Madan
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Timestamps
00:00 Introducing Shamus Madan
01:54 The biggest mistakes people make on LinkedIn
06:59 How to write a good hook for LinkedIn
12:18 Using images and videos on LinkedIn
14:06 The power of numbers in tactical posts
16:30 The three types of LinkedIn posts
19:13 Utilizing vulnerability in your posts
23:07 Finding ideas for your posts
29:38 The perfect CTA
31:52 Reconstructing a failed LinkedIn post
42:52 What time of day is best to post to LinkedIn
43:07 Writing a LinkedIn post from scratch