Episode Description
Vin Matano went from six years in tech sales to running a B2B influencer marketing agency doing 200k a month in under two years. In this episode we cover how B2B creators with small audiences are making serious money, the LinkedIn content strategy Vin used to build inbound demand from scratch, and the sales tactics that actually close deals.
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Vin Matano
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Timestamps
00:00:00 Introducing Vin Matano
00:02:08 The reality of influencer marketing
00:07:44 Making $100,000+ as a niche creator
00:11:27 How to quit your job for content creation
00:20:04 How to make sales
00:27:23 Dealing with tough moments in business
00:40:08 The three types of LinkedIn posts for growth
00:45:51 Making connections through content creation
00:53:53 How to start making content
00:57:22 Turning attention into sales
01:02:49 How to find content inspiration
01:09:31 Getting the most from a conference
01:25:08 The value of a supportive family in entrepreneurship