Everything you own is a prop. Every move you make is a performance.

Welcome to Performance & Props, a podcast that peers behind the curtain of the modern Identity Economy. Hosted by marketing professor and researcher Rahul Devinder Malik, we explore how the objects we "hire"—from limited-edition sneakers and ring lights to the invisible numbers of our credit scores—define our status, our authority, and our souls in a world of infinite digital noise.

In this series, we move past "functional marketing" and into the theatre of Aesthetic-led Curation. We deconstruct the "Props" we use to carve out a sovereign space in today's digital landscape. Whether you’re a marketing student, a digital nomad, or a creator looking to future-proof your brand, this podcast provides the linguistic gates and aesthetic anchors you need to master your own performance.

What we explore:

• The hidden rhythm of human trust.

• Why do we buy things to tell our story?

• Navigating the theatre of AI and algorithms.

• Finding authenticity in a world of synthesis.

Subscribe to join the performance.

New episodes every Tuesday.