Navigated to From Tradition to Innovation: The Evolution of Kerrits and Navigating the Modern Retail Landscape

From Tradition to Innovation: The Evolution of Kerrits and Navigating the Modern Retail Landscape

May 6, 2024
54 mins

View Transcript

Episode Description

This episode is brought to you by Kerrits Equestrian.

Pegasus Co-Founders Jen Tankel and Sam Baynes talk with the team behind Kerrits, arguably every rider's beloved apparel brand. 🥕

In this episode with Sara Florin, Vice President of Kerrits Marketing, and Mary Hallissey, Vice President of Kerrits Sales, we discuss:

  • The founding story of Kerrits
  • How Kerrits harnesses authenticity to stay visible in the online search arena 
  • The significance of inclusive marketing that resonates with riders across disciplines and body types
  • How to stay relevant in an industry full of new brands
  • And more 🥕

🐴 This episode is brought to you by Pegasus.

Pegasus is the game-changer horse shows have been waiting for. It’s the first modern, cloud-based platform built just for equestrian events—free to use, no contracts, and ready for any discipline, anywhere.

From fast entries to real-time results, Pegasus makes shows run smoother for organizers and easier for riders to stay informed and on schedule. Check it out at www.thepegasus.app

To stay up to date with the latest from Pegasus, head to LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

See all episodes

Never lose your place, on any device

Create a free account to sync, back up, and get personal recommendations.