In this episode, we’re diving into the "hellscape" (as we like to call it) of Google’s AI Overviews and the rise of zero-click searches. While Google is celebrating record search revenue, publishers are seeing traffic drops of up to 38% as AI "sucks up" content and keeps readers from ever hitting your site.

We break down a real-world case study of The Fisherman, a niche publisher that successfully pivoted by tightening their walls and leaning into their true superpowers: Content and Audience