The pork lobby thinks conferences make activists scary, the dairy industry wants everyone drinking more milk they didn’t ask for, and chicken gets a chlorine bath nobody has to disclose — welcome to another week of animal agriculture explaining itself to itself.

• Industry playbook, exposed by industry: A pork trade publication frets that animal rights groups are getting “sophisticated” at litigation and corporate pressure campaigns, which is their way of admitting it’s working.
• Cage-free report card: The Humane League grades food companies on decade-old cage-free egg pledges — some delivered, some quietly ghosted their promises.
• Got (too much) milk: Dairy production keeps climbing even as demand doesn’t, so the industry is manufacturing new demand instead via protein lattes, cold foam, and whole milk back in schools.
• What’s really in chicken: Chlorine and other antimicrobial treatments don’t have to appear on poultry labels,  a rare moment of a meat trade outlet asking whether that’s fair to consumers.
• Beef blames the weather: A beef-industry outlet claims climate and cattle-cycle timing are behind shortages, but that’s a little rich given the beef industry’s own hand in destabilizing that climate.

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