On this episode of Our American Stories, snowboarding grew from a niche winter activity into a global sport within a single generation. At the center of that transformation stood Jake Burton Carpenter.

As founder of Burton Snowboards, he played a central role in shaping the sport’s growth, guiding it from informal gatherings to professional events and eventually Olympic competition. Our own Greg Hengler shares the story of Jake Burton and the rise of snowboarding as both an industry and an international sport.

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