“How you present something affects how you hear it.”

Presented by HELLBENDER VINYL - www.hellbenderviny.com

In this episode, I sit down with Charmaine and Randall of Kou Records — one of the most ambitious and creative indie labels I’ve come across — to break down their “cohort” model: multiple records released together as a unified body of work.

We talk about:

• Why they reject genre, algorithms, and streaming-first thinking
• How they combine music + visual art into a single experience
• The philosophy behind releasing 4–5 records at once
• Why physical products matter more than ever in the age of AI and “content”
• How constraints (like recording an album in 4–5 days) actually unlock creativity

This is a masterclass in thinking differently about what a record label can be — and why the future might belong to labels willing to take creative risks.

Kou Records: www.KouRecords.com

Proudly Supported by Infinite Catalog: www.infinitecatalog.com