S2 Ep 2. The Cold Calling Queen: How I Built a Business on Rejection | The Entrepreneur's Journey with Ashleigh Alsadie

June 7
1h 1m

Episode Description

What if you could write your future into existence? For Ashley Al-Saadi, better known as the "Cold Calling Queen," that's not just a nice idea—it's how she built her business.

In this incredible episode of Origin to Ambition, Sean sits down with Ashley, the founder of The Promo Donna. She shares the raw story of her "sink or swim" start in business after the company she worked for went under, armed with just $500 and an unshakeable belief in her unique skill: a love for cold calling.

Ashley reveals the powerful mindset techniques she uses to guarantee success, including the mind-blowing story of a letter she wrote to her future self that manifested her dream office down to the exact chair design and a deadline she met to the very day. This is a masterclass in mindset, resilience, and the art of turning what everyone else hates into your greatest strength.

Key Takeaways & Memorable Quotes:

  • Do the Opposite: "Look at what everybody else is doing and do the opposite. You'll usually achieve success."
  • Write Your Future: "If you want something, write it down... manifest it as if it's already achieved. Because that's just a very good example of how it worked for me."
  • Numbers Don't Lie: Every founder, especially creative ones, must face the numbers. An audit can be uncomfortable but is one of the most powerful exercises for growth.
  • Master Your Mindset: "If you can't master your sales mindset, you will never create the results that you want to achieve."
  • Embrace the Journey of "The E-Myth": Ashley’s story is a perfect real-world example of moving from a passionate technician, to a manager, to a true entrepreneur.

Connect with our guest, Ashleigh Alsadie


Website: thepromodonna.com.au

Ashley's LinkedIn Profile: https://au.linkedin.com/in/ashleighhoultthepromodonna

Connect with Sean Dunne & Dominium Capital:

Website: https://dominiumcapital.com.au/
LinkedIn: https://au.linkedin.com/in/sean-dunne-76067429
Instagram: https://www.instagram.com/dominium.capital/

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