Welcome to another Bonus Archive Gem of Origin to Ambition! In this episode, host Sean Dunne sits down with  Ashleigh Alsadie  the founder of The Primadonna to discuss what it really takes to launch and scale a business from scratch when you have no "Plan B."

Starting with just $500 in the bank and a basic website, the guest shares how she built a successful marketing and prospecting agency through raw cold-calling grit, competitive mindset techniques, and eventual hard-learned financial lessons. From conducting uncomfortable business audits to setting firm boundaries around client psychographics, this episode is packed with practical wisdom for any founder navigating the early-to-growth stages of business.

Key Takeaways:

• The "No Plan B" Philosophy: Why taking the leap and "building the airplane on the way down" forces focus, resilience, and rapid momentum.
• Mastering the Sales Mindset: Viewing cold calling not as a chore, but as a competitive game against yourself to test limits and win.
• Future-Tense Visualization: A practical mental trick for sales targets—writing down your desired outcomes on paper as if they have already happened.
• Numbers Don't Lie: Why creative founders must audit their business numbers to uncover true margins, overheads, and appropriate pricing.
• Evolving Your Rules of the Game: Shifting from taking every client out of desperation to standing in your power and turning down bad-fit clients.

Featured Quotes:

"I'm such a big believer in jumping off the cliff and building the airplane on the way down."

"Numbers don't lie, and you need to know your numbers to be successful."
"Back in the day, I would never have said no. But over time, you learn you can play your own game."

Connect with Sean Dunne & Dominium Capital:

Website: dominiumcapital.com.au

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