With a fractured media environment, people believe whatever they see while scrolling on their phones must be true as they are surrounded by an ecosystem of messages that match their already held beliefs; an agreeable algorithm. Your online ecosystem will tell you just what you want to hear. How do political campaigns handle this? 

In this episode, we will talk in-depth about getting ahead of surprises, handling campaign setbacks, dealing with misinformation and disinformation, and monitoring your opponent. From debates to hecklers and spin, we've got a lot to cover! 

Learn more about Organizing to Win: The Art & Science of Running for Office - including free downloadable guides - by visiting OrganizingtoWin.com.