You will be discussing your candidacy in various ways every day, whether it’s seeing someone in the market, knocking on a door, or speaking at a forum, and you should bring these conversations back to your central theme, or top-line message. In this episode we will teach you basic communications and cover all the ways a political candidate can talk with voters: TV, radio, online advertising, social media, paid phone calls, text messaging, direct mail, billboards, yard signs, podcasts, emerging and niche platforms, and traditional press.

Learn more about Organizing to Win: The Art & Science of Running for Office - including free downloadable guides - by visiting OrganizingtoWin.com.