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Episode 2010

Seth Godin unpacks how advertising is shifting from expensive, mass-market magazine placements to undervalued, highly targeted web ads, and why that disconnect still shapes your online experience. He reveals how outdated habits in measuring and buying ads lead to cluttered, irrelevant digital spaces, while hinting at a future where smarter, more meaningful advertising could better respect your attention.

Read along with the original article(s) here: https://seths.blog/2012/08/advertisings-bumpy-transition-and-why-it-matters-to-you/

Quotes to ponder:

"Magazine ads were expensive because they were scarce, they worked (maybe) and they were sold, hard."

"Most ads don't work because we click on them, though. They work because we remember them, or because they change our perception or tell us a story."

"Until advertisers start to value the focused, memorable, impactful opportunity they have, web users are going to be stuck seeing irrelevant ads on sites that don't respect their time and attention as much as they should."

Learn more about your ad choices. Visit megaphone.fm/adchoices