Big 12 basketball has a money problem, and Kelvin Sampson just said the quiet part out loud. After Houston’s win, the Hall of Fame coach admitted the Cougars are broke, raising a bigger question for the conference: if one of the Big 12’s best programs is struggling for resources, what does that mean for competing in the new era of college sports?

In this live show, I break down Sampson’s comments, why Houston’s timing is so surprising (elite hoops, rising football, huge recruiting footprint), and whether a lack of donor support could ever put coaches like Kelvin Sampson or Willie Fritz at risk.

Then we pivot to the other side of the Big 12 money story: K-State spending. Kansas State is pouring an eye-popping amount into basketball between Jerome Tang’s contract, assistant coach salaries, and roster spending, yet they’re sitting at the bottom of the league. I’ll walk through the numbers, the context, and what it says about how programs can waste money even when they have it.

Plus: BYU’s three-game skid, what’s actually wrong defensively, and why the next stretch with Houston looming will tell us what BYU really is. We also get into the latest anti-Mormon chant controversy, what Oklahoma State fans claim was said, and what the Big 12 can realistically do to stop this from becoming a recurring distraction.

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