Scott Galloway is spearheading a consumer-led protest movement with a simple goal: to get people to cancel their subscriptions to tech companies that have disproportionate influence over the U.S. economy. The New York University marketing professor and Kara’s “Pivot” co-host says targeting the companies that dominate the stock market — and by extension many of the CEOs who’ve cozied up to President Trump — is an easy way to pressure an administration that doesn’t respond to citizen outrage or media criticism. 

Kara and Scott talk about his goals for the Resist and Unsubscribe campaign, how he came up with a list of companies worth targeting, and the outsized impact unsubscribing can have on a tech company’s market capitalization. They also talk about the potential to extend the Resist and Unsubscribe boycott beyond February. 

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