On a 50-litre fill-up at €82.50, the fuel margin is €1.50 and the card fee is €0.83. Card processing eats 55% of fuel gross margin. There is no other retail category where payment costs come this close to the entire profit line.

This briefing covers what changes when a 45-location fuel chain on €285M annual volume adds A2A at the pump: actual-amount authorisation replaces €100 pre-auth holds, the loyalty app drives convenience-store attachment instead of just cards, and 22% of transactions move from 1.0% card fees to 0.5% A2A.

Combined annual impact: €220K. Not from processing alone - the attachment lift on the convenience store (where margins are 25-35% vs 0.8% on fuel) is where most of the value lands.

Full episode for the discount-incentive math, unattended stations, truck-stop fleet split, and the rollout roadmap.

Full source material and the complete case study: https://go.payware.eu/p-fuel-b⁠

Produced by payware - the transaction resolution network for instant A2A payments.

AI-generated from payware's published research and documentation.