As the New England Patriots and Seattle Seahawks get ready for their gladiator moment, we speak to our global sports journalists about the NFL's attempts to reach new audiences. Hear how the rest of the world is reacting to America's game, Bad Bunny's halftime appearance, and the politics surrounding the most valuable league in sports. Plus, a Pats supporter dreams big.

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Further Reading

Five Super Bowl storylines to follow

Bad Bunny focuses on unity and culture ahead of historic Super Bowl show

Butler's iconic pick still opens Super Bowl doors 11 years on