This Omni Talk Retail Fast Five segment explores Amazon Web Services' new Agentic Shopping Assistant and the growing battle for control of customer relationships in retail.

Chris Walton and Shelley Huff discuss whether retailers should trust Amazon to power their AI shopping experiences, why customer data remains one of retail's most valuable assets, and what brands must protect as commerce becomes increasingly AI-driven.

The conversation also dives into agentic commerce, generative search, and the future of customer discovery online.

⏩ Tune in for the full episode here: https://youtu.be/3lV5GVTa-TQ

#AI #AgenticCommerce #AWS #Amazon #RetailTechnology #CustomerData #GenerativeAI #RetailStrategy #RetailNews #OmniTalk

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