What happens when we treat AI not just as a tool, but as a character? In this episode of Off Center, guest host Jill Walker Rettberg sits down with Lukas Wilde to explore the evolution of AI personas. Drawing on transmedia theory and the "Eliza effect," Wilde breaks down three ways we encounter AI: as fictional robots (like Star Trek’s Data), as co-authors in creative media, and as interactive agents in our daily lives.

From theme park mascots to "multiverses" of chatbot inconsistency, they discuss how our deep-seated habits of fictional role-play shape how we perceive machine intelligence.

References

Amodei, D. (2024) Machines of Loving Grace https://darioamodei.com/machines-of-loving-grace 

Crawford, K. (2021) The Atlas of AI: Power, Politics, and the Planetary Costs of Artificial Intelligence 

Gray, K. (2020) Intersectional Tech: Black Users in Digital Worlds 

Greimas, A. J. (1966) Sémantique structurale: recherche de méthode 

Latour, B. (2005) Reassembling the Social: An Introduction to Actor-Network Theory 

Merlan, A. (2023) The ChatGPT Lawyer Explains It All https://www.vice.com/en/article/v7bdba/the-chatgpt-lawyer-explains-it-all 

Pereira, G. (2023) Towards a Critical Folklore of Artificial Intelligence https://www.gabrielpereira.net/ 

Weizenbaum, J. (1966) ELIZA—A Computer Program For the Study of Natural Language Communication Between Man and Machine https://web.stanford.edu/class/linguist238/p36-weizenbaum.pdf 

Wilde, L. (2023) The Character Effect and the Eliza Effect: AI Characters as Digital Actants https://www.researchgate.net/publication/375762828_The_Character_Effect_and_the_Eliza_Effect_AI_Characters_as_Digital_Actants 

Wilde, L. and Kunze, T. (2024) A Key Figure: AI Characters Wilde, L. and Thon, J.-N. (2022) Characters in Game Studies and Media Research https://www.researchgate.net/publication/361836017_Characters_in_Game_Studies_and_Media_Research_A_Review_and_Introduction