AI is changing how people buy HiFi and even decide what "good sound" is - but what is the real impact of AI in the HiFi world. Andrew Hutchison and David Corazza break down the risks, the myths, and the strange new behaviour emerging in audio retail. How to know if you suffer from G.A.S (Gear Addiction Syndrome). Which one of the three styles of audio enthusiasts are you? AI shaping musical taste and why algorithms often get it wrong. How online reviews, marketing hype & LLM data bias distort consumer choices. Real-world stories from HiFi retail when AI "experts" meet human ears. Why listening will always beat algorithms, data and spreadsheets. PLUS last minute gift ideas for the audio enthusiast in your life that might just save Xmas. Sponsored By March Audio