Capital campaigns sound exciting—big vision, big gifts, big impact. But they’re also one of the most misunderstood parts of fundraising.

In this episode, I sat down with my friend Amy Eisenstein, CEO and co-founder of Capital Campaign Pro, to talk about what a capital campaign actually is, how to know if your organization is ready, and why planning matters far more than people realize.

If you’ve ever wondered whether your nonprofit should launch a campaign—or worried it might cannibalize your annual fund—this conversation is for you.

Important Links:

Connect with Amy: https://www.linkedin.com/in/amyeisensteinacfre/ 

Capital Campaign Pro: https://capitalcampaignpro.com/ 

Webinar: https://go.rheawong.com/donorjourneyauditwebinar-2026 

Book a Call: https://connect.rheawong.com/ 

My Big Ask Gifts Program: ⁠https://go.rheawong.com/big-ask-gifts-program⁠ 

My Book, Get That Money Honey: ⁠https://go.rheawong.com/get-that-money-honey⁠ 

My Newsletter: ⁠https://www.rheawong.com/⁠