How Can We Best Navigate the New Guidelines for Corporate Giving?

February 1
36 mins

Episode Description

Matt Nash

Dr. Rob Harter sits down with Matt Nash, Executive Director of The Blackbaud Giving Fund, to unpack the recent changes in federal tax law that significantly impact corporate giving. With corporate philanthropy under increased scrutiny and new tax hurdles on the horizon, Matt offers timely insights and actionable advice for nonprofits looking to maintain or grow their corporate donor base.

The discussion dives into how the 1% income floor for corporate charitable deductions, taking effect in 2026, might affect corporate giving patterns—particularly for small and mid-sized nonprofits. Matt shares strategies for strengthening corporate relationships, tailoring outreach based on business size, and leveraging tools like AI and workplace giving platforms to better tell your story and attract support.

Key Topics Include:

  • The impact of the new 1% income threshold for corporate tax deductions starting in 2026
  • Why brand image and community presence are bigger motivators for corporate giving than tax deductions
  • How nonprofits can adapt their strategy for small, mid-sized, and large corporations
  • The importance of storytelling, emotional connection, and measurable impact reporting in donor relations
  • How to leverage volunteerism and in-kind donations even when corporate cash gifts are cut
  • Best practices for sustaining and deepening corporate partnerships during policy and funding shifts
  • Why AI tools and online presence matter more than ever for workplace giving platforms

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