Send Us Your Questions & Feedback!

"It's just shades." Famous last words.

Roger pulls back the curtain on why window treatments are one of the most underestimated trades out there — and why assuming "all the windows are the same" is one of the fastest ways to lose money, clients, and your mind.

There's a story in this episode that sticks with you: a helper a couple years in thinks he knows 50% of the business. A seasoned workroom pro laughs and says try 5–10%. That gap? That's where reorders happen. That's where delays live. That's where clients get frustrated.

We get into the fundamentals — why you measure every single opening, in multiple spots, every time — and how something as small as trim thickness, drywall texture, or framing can change how a shade mounts, clears, and hangs.

Then we zoom out. Roller shades, cellular, Roman, zebra, woven, shutters, exterior screens, hurricane systems — each one with its own brackets, fabrics, motors, remotes, and quirks. Oh, and you're doing all of this inside someone's home.

It's a trade that's intense, personal, and weirdly addictive if you're wired to solve problems.

If you're thinking about starting a window treatment business — or you're already in it and want to level up — this one's for you.

#WindowTreatments #BlindsAndShades #WindowCoverings #InstallerLife #HomeImprovement #SmallBusinessOwner #TradeLife #WindowShades #RollerShades #ShutterLife #InteriorDesign #HomeDecor #Podcast #WindowTreatmentBusiness #LevelUp

🎧 Show Sponsor BlindsOnline.com
 
📚 FREE Download - How To Say Yes Before You're Ready

Blogs:

📩 Keep It Simple - E-commerce
📩 We Dress Naked Windows - Window Coverings
📩 Trading Secrets - Trade
📩 Stories in Motion - Business & Life

📚 Book Nobody Told Me That

Social Media:

IG * FB * LI * YT * WEB * Email