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Join me, Nik (https://x.com/CoFoundersNik), as I interview Derek (https://x.com/derkolstad). I sat down with a man who has cracked the newsletter domination code.

Derek has built an audience of over 600,000 subscribers across multiple newsletters, all without spending a single dollar on paid ads. In this episode, we break down the top-down strategy needed to scale fast, the "Trojan horse" method for sneaking into massive communities, and how to turn a newsletter into a fully automated revenue engine that books $30,000 before the first week of the month is over.

Whether you are a first-time entrepreneur or looking to scale an existing business, Derek’s frameworks on momentum and customer improvements will change how you think about growth.

Questions This Episode Answers:

1. How can you grow a newsletter to 600,000 subscribers with zero ad spend?

2. What is the "Trojan horse" strategy for attacking growth from the top down?

3. How do you monetize an email list through automated sequences?

4. What is the "watering hole method" for finding your ideal customers?

5. Why is it a mistake to wait too long before adding sponsors to your newsletter?

Enjoy the conversation!

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Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

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This week we covered:

00:00 Building a Subscriber Base: The Journey Begins

03:06 Monetization Strategies for Newsletters

06:01 Understanding Newsletter Metrics and Performance

08:57 Defining Your Audience and Value Proposition

11:52 Creating Engaging Content and Community

14:46 Growth Strategies: Trojan Horse Tactics

18:07 The Importance of Early Monetization

21:00 Final Thoughts and Actionable Steps