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Join me, Nik (https://x.com/CoFoundersNik), as I interview Jas (https://x.com/creatingjas) about his incredible success building a local newsletter empire.

In just six months, Jas has managed to scale a total audience of 50,000 people in Winnipeg, creating what he calls a modern-day newspaper. We break down the exact business model he used to escape the social media algorithm, his strategy for monopolizing a non-tech-savvy city, and how he’s on track to generate over $100,000 in annual ad revenue.

Whether you’re looking for a high-margin side hustle or want to learn how to own the relationship with your customers, Jas shares the exact playbook, from Facebook Ads and AI prompts to B2B sales tactics.

Questions This Episode Answers:

1. How do you scale a local email list to 16,000 subscribers in under six months?

2. Why is owning the audience through a newsletter safer than building on Instagram or Twitter?

3. How can you use AI and ChatGPT to write content that sounds like a local resident?

4. What is the "strategic scroll" and why should you put your best content at the bottom?

5. How do you pitch exclusive annual ad contracts to local businesses?

Enjoy the conversation!

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This week we covered:

00:00 Introduction

00:45 Newsletter Journey and Growth

02:53 Understanding the Value of Newsletters

03:40 Local vs. Traditional Newsletters

04:40 Content and Structure of the Newsletter

06:14 Choosing the Right Newsletter Focus

10:03 Frequency and Content Management

14:55 Using AI and Manual Processes

20:01 Growing the Subscriber Base

22:52 Subscriber Acquisition Costs

23:56 Effective Ad Strategies

24:58 Subscriber Retention Insights

25:34 Exploring Acquisition Channels

30:23 Monetization Strategies

39:35 Revenue and Costs Breakdown

41:17 The Side Hustle Potential

42:54 Final Thoughts and Contact Info