College football is being rebuilt behind closed doors. I went to Fayetteville to sit down with Arkansas GM Gaizka Crowley as he takes over one of the most important roles in the sport, and he opened up on what this job really looks like in the NIL era. The pressure, the decisions, and how rosters are actually built now. This is what it takes to build a championship program today and why everything is changing.

USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io

TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com

PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.app.google/TNGqXFHEU...

For sponsorships or business inquiries with Next Up or Adam Breneman, contact: adam@brenemanmedia.com ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up:

On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real.

Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward.

Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.