New Media

Monetization Brainstorm with Justin Moore - Events, Paid Challenges, Books, Best Funnels For Creators, and More

June 10
47 mins

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Episode Description

Justin Moore (Creator Wizard) joins Matt and Kolby to talk about how Sponsor Games lost ~$10K in year two but still turned a profit, why 22% of his challenge attendees upgrade to VIP every single time, the great event food debate, and how to find your real ICP with a book funnel.

Timestamps:

  • 00:00 Intro
  • 00:26 Sponsor Games Year Two: A $10K Loss and a Reality Show
  • 03:50 How the Mastermind Offer Made It Profitable
  • 04:15 Marketing a Novel Event With No Speakers
  • 05:56 Changing the Date and Venue for Year Three
  • 09:30 Should the Event Go on Tour?
  • 11:50 Pre-Selling 20% of Next Year's Tickets
  • 12:09 Ryan Deiss's 3 Types of Events
  • 16:15 The Halo Effect of Hosting an Event
  • 22:56 The Great Event Food Debate
  • 26:14 Do You Actually Need a VIP Tier?
  • 30:16 Inside the 10K Brand Deal Challenge
  • 36:09 The Partner Challenge That Flopped
  • 42:00 Book Funnels and Finding Your Real ICP
  • 50:07 The Case for Focus Over Shiny Objects
  • 51:42 Where to Find Justin


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