New Media

How ONE Book Drove $7M in Sales (and Helped Build an $80M Business)

July 8
49 mins

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Episode Description

This episode is brought to you by Circle — the all-in-one platform to run your community, courses, and memberships in one place. Try it free 👉 https://circle.so/eclipse

Chandler Bolt (SelfPublishing.com) joins Matt to break down how one niche book generated $7M in 12 months, why "the riches are in the niches," how to turn tactics into ownable frameworks, and the value ladder that grew SelfPublishing.com past $80M.

Timestamps:

  • 00:00 Intro
  • 02:25 Can a Niche Expert Really Write a Book?
  • 03:59 Why a Book Is the Ultimate Lever
  • 06:36 "I'm Not a Good Writer" — Write Like You Talk
  • 09:06 Is My Idea Too Niche? Strategies vs Tactics
  • 11:05 How "Published" Made $7M in 12 Months
  • 13:37 Turning Tactics Into Frameworks
  • 17:19 Does a Book Have To Be 250 Pages?
  • 19:55 Selling Books Without a Huge Audience
  • 24:13 Book Royalties Explained (20–70%)
  • 25:47 Amazon Discovery + Vertical SEO
  • 28:19 How To Use AI To Write a Book
  • 33:37 Will a Book Cannibalize My Course?
  • 38:09 One-to-One vs One-to-Many: Packaging Expertise
  • 42:12 Are Courses Dying? The Services Pivot
  • 48:03 Where To Find Chandler


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