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Episode Description
Daniel Bustamante (Velocity, Ship 30 for 30) joins Matt and Kolby to break down the email launch tactics that add 20% to every launch—the mid-launch bonus that kills the dead middle, the $99 product that made $25K in 48 hours, the post-launch downsell, and the feedback email that makes your next launch better.
Timestamps:
- 00:55 Expiring Mid-Launch Bonuses (Kill the U-Shape)
- 03:18 What Bonus to Offer & Ideal Launch Length
- 07:36 The 48-Hour Flash Sale: $25K From a $99 Product
- 12:24 Hormozi's "Sold Out" Email & Waitlist Flywheel
- 16:24 Should You Cap Enrollment?
- 18:46 The Post-Launch Downsell (+15–20% Revenue)
- 22:15 Downsell Ideas & Checkout Upsells
- 24:12 When to Offer Payment Plans
- 28:44 The "Why Didn't You Buy?" Email
- 30:49 AI Hyper-Personalized Lead Magnets
- 35:39 Quiz Funnels Done Right
- 36:45 Why Cohort Courses Work (Ship 30 Lessons)
- 43:01 One Piece of Advice for Launching a Cohort
- 44:22 Where to Find Daniel
📌 Resources:
🔗 Connect with Daniel:
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