This episode Jon and Orlando are delving into "The Multiplier Effect" report from WARC and how McDonald's latest campaign with Stormzy exemplifies the findings from the report. It may also be the only time in history two people have discussed Stormzy, consciousness and Renault Clio's while drinking Cockburn's fortified wine.

Timestamps

• 00:00 - Intro
• 00:49 - The news - the multiplier effect
• 07:39 - Ad of the week
• 12:41 - Drinks trolley
• 16:06 - Break for the ads
• 23:05 - Name that ad