If the word "sales" makes you want to look away, this episode is for you.

Sam Theyers has spent 25+ years selling at the highest level in the global fitness industry from Life Fitness and Fitness First to Wattbike and now intelligent motion, an Austrian company building robotic rehab technology for elite sport and clinical settings. He's negotiated international contracts, built and led commercial teams across multiple continents, and worked out what separates the salespeople who thrive from the ones who give the whole profession a bad name.

And here's what he'll tell you: the best salespeople aren't pushy. They're curious. They listen. They solve problems. Sound familiar?

In this conversation, Pinky and Sam get into what sales actually is, versus what most of us were taught to fear it was. They talk about why women in particular resist the label even when they're doing it every day. They talk about rejection, relationships, trust, and why understanding how to sell yourself, your ideas, and your expertise is one of the most underrated professional skills there is.

Whether you're running your own business, making the case for a pay rise, or just trying to get your ideas taken seriously, this one's going to reframe how you think about the ask.