Join host Sarah Clark and a panel of experts in this episode as they uncover the vital steps in medical device product development. With guest Mike Sleva, a seasoned professional in medical device marketing, you'll explore essential aspects of commercialization, the significance of branding, positioning, and the power of thorough market research. Whether you're a startup or a seasoned player, gain insights to stay competitive in this ever-evolving industry. Tune in for actionable strategies and valuable tips to guide your product development journey.