Last summer, I got invited to be on TV. Exciting, right?

Then they asked a simple follow-up question: "Can you send over your media kit?"

And I froze.

I didn't have one. I wasn't even totally sure what should be in one.

Fast forward to this winter, as I start doing more speaking, partnerships, and visibility work for both my farm and My Digital Farmer -- I realized this was a gap I needed to close. So I invited someone back on the show who lives and breathes this stuff.

On today's episode, I'm joined again by Erika Tebbens from Taste the Local Difference.

If Erika sounds familiar, she was previously on the podcast in Episode 322, where we talked about collaborations as a powerful farm marketing strategy. This time, we're diving into something just as practical -- and often overlooked:

👉 The farm media kit.

I'll be honest: I treated this episode like a little bit of free consulting, and took lots of notes.

A media kit is one of those things farmers think they don't need… Until the moment they really do.

In this episode, Erika breaks down:

• What a media kit actually is (in plain language)

• Why it's not the same as your website or About page

• When it becomes useful (spoiler: earlier than you think)

• And how it can quietly open doors to opportunities you didn't even know you were eligible for

If you've ever been approached for media, grants, partnerships, events, wholesale, or collaborations (or you want to be) this episode is for you.

Meet Our Guest: Erika Tebbens

Erika Tebbens is the Director of Impact at Taste the Local Difference. TLD is a marketing agency for purpose-driven food and farm businesses, working across the food system value chain since 2004. Before joining TLD, Erika spent a decade working with entrepreneurs on their sales and growth strategy as a highly-respected business consultant, and she used to farm and keep bees. To learn more go to LocalFoodMarketing.com

Resources  Mentioned In This Episode:

Episode 322 Using Collaborations to Market Your Farm with Erika from Taste the Local Difference - Listen here for Erika's last guest appearance on the show!

Download a Free Media Kit Checklist & Template -- courtesy of TastetheLocalDifference.org -- Erika mentions this in the podcast episode. This will help you jumpstart your own Media Kit creation!

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Canva.com -- This is a free graphic design platform, and it has templates for Media Kits! Do a search for "Media Kit" in the project search box, and choose one that you like! Change out your brand colors, drop in YOUR pictures, and adjust the bio and credibility features to fit your farm. Voila! You'll have a basic Media Kit done in no time, and you can simply download the PDF.

Thank you to our Podcast Sponsors! 

Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales
🛠️ Setting up & optimizing your Google Business Profile
📧 Writing high-converting emails (nurture, promotions, onboarding)
🗣️ Collecting & using customer testimonials effectively
🔍 Auditing & improving your sales funnel
💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

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