Every December, I love to pull out something fun, festive, and just a little bit cheeky to celebrate the season… and this year, we're doing it farm-style.

Today's episode is a playful spin on the classic song The 12 Days of Christmas — but instead of partridges and pear trees, we're singing our way through 12 foundational marketing must-haves every farm business needs to grow, thrive, and sell consistently.

You'll laugh.
You'll nod your head.
And you'll walk away with a massive checklist of the exact pieces you need to build a truly functional farm marketing system.

Whether you're brand-new or refining your strategy for next season… this episode is the perfect year-end reset.

Think of this as a "greatest hits" episode — a roundup of twelve core marketing pillars that I believe every direct-to-consumer farmer should prioritize.

Each "day" of the song highlights one marketing asset (or strategy) that will transform the way you sell. And for every one of the 12 items, I point you to a specific podcast episode in my archives where you can dive deeper.

By the end, you'll have a full "12 Days of Christmas" marketing checklist — PLUS a clear roadmap for what to work on next.

It's fun. It's educational. It's actionable.
Are you ready?!!... Let's sing the song together. 😉

I'm leaving the entire song-list below, along with the podcast episode links where you can do a deeper dive!

Twelve Google Reviews
Ep 128: Why You Need to Be Getting Google Reviews

Eleven Monthly Offers
Ep 85: How to Plan Your Promotional Calendar

Ten Social Media Template Posts
Ep: 159 EIEIO! What to Post on Social Media

Nine Product Badges
Ep 151: Creative Badges for Your Product Descriptions

Eight Value-Added Products
Ep 285: Boost Your Farm's Revenue with Value-Added Products: Insights from Kendall Ballantine

Seven Coupon Codes
Ep 264: 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 1)

Six Emails (In a Nurture Sequence)
Ep 63: How to Build an Email Nurture Campaign to Warm Up Your Email List

Five Content Pillars!!!
Ep 23: Finding Your Brand's Content Pillars

Four Marketing Peaks
Ep 85: How to Plan Your Promotional Calendar for 2021

Three Key Metrics to Track
Ep 50: Three ways to Increase Your Revenue

Two Engaging Lead Magnets
Ep 9: The Anatomy of a Great Lead Magnet

One Weekly Email with Insanely High Open Rates!
Ep 92: Why You Need to Send a Weekly Email to Your List (and What to Talk About)

 

Don't forget to sign up for my free webinar on Dec. 30: Teaching the Farm Sales Framework. 

If your farm sales feel random and hard to predict, it's not because you're bad at marketing — it's because you don't have a system. In this free 1-hour webinar, I'll teach you the simple marketing framework every successful farm uses to move people from stranger → buyer → superfan. You'll see exactly how customers progress through your sales funnel, which key marketing pieces you must have in place at each stage, and why your current efforts might not be working (plus how to fix them). When: Every Tuesday in December at 10 AM EST (no session on Dec. 23) — 👉 Save your seat and I'll email you the Zoom link! Register here: www.mydigitalfarmer.com/webinar

 

Thank You to Our Podcast Sponsors:

Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales
🛠️ Setting up & optimizing your Google Business Profile
📧 Writing high-converting emails (nurture, promotions, onboarding)
🗣️ Collecting & using customer testimonials effectively
🔍 Auditing & improving your sales funnel
💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

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