Ep. 50 | The Worst Job on the Planet: Rethinking the Regional Role in Multifamily

February 26
52 mins

Episode Description

In this episode, Kerri Davis, CEO and Founder of Fortress, sits down with Luke Leins, SVP of Business Development at ResProp Management, for a forward-thinking conversation about reimagining multifamily operations through data, innovation, and people-first leadership. Listen in to hear Luke:

  • Share how he unexpectedly found his way into multifamily after starting in financial services and senior living acquisitions—and how joining ResProp gave him the opportunity to help build a third-party management platform from the ground up, driven by curiosity and a commitment to challenging industry norms
  • Break down ResProp’s push toward data-driven operations, including the rollout of a Power BI platform, open API integrations, and Amazon-inspired decision frameworks that replace gut instinct with structured problem-solving, upstream indicators, and directed workflows
  • Reflect on the industry’s talent deficit, the burnout facing regional leaders, and why initiatives like management training programs, profit sharing for site teams, and even bold ideas like tokenized rent-to-own models could be the next yield catalysts in a rapidly evolving multifamily landscape
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